3 Reasons Why Package Protection Makes Your Store More Money

The ecommerce industry is rapidly changing, evolving, and transforming itself. It is one of the fastest-growing industries in the world, and as ecommerce merchants, one of the most important things to do is to distinguish yourself in this ever-expanding market. Gaining the loyalty of your customers is easier said than done, but luckily there is an underutilized strategy to set yourself apart from the competition (hint: it also makes every order more profitable).

Your purchase experience is an essential part of your business, but even if you have a perfectly streamlined user interface and a flawless buying experience, it won’t have the impact you’re looking for without a strong post-purchase experience.

In developing that post-purchase experience, there is one product you can add to your store that will change the game. Package protection.

Package protection is an additional item offered at checkout to your customers that gives them the choice to protect their order should anything happen to their package. If an order is lost, damaged, or stolen in transit, package protection has you covered. All you have to do is file a claim (which is as easy as filling out a simple form) and a new package will be shipped to your customer.

Here are three reasons why you should consider implementing package protection into your strategy.

Why Package Protection?

Streamlined Processes

The process of offering this peace of mind to your customers is simple. Once your customer adds package protection to their order and their package ships, they are covered from loss, damage, or theft. When things don’t go as planned, it’s as easy as filling out a short, simple form (either by you, the merchant, on behalf of your customer, or by the customer themselves).

The process from the moment the claim is filed to approval is fast and painless. Before they know it, your customer could have a new package reshipped and on its way.

The value of this is immense because as an online merchant, you’re missing out on the direct contact your customers could have with brick and mortar competitors. When their package is delivered, that is your direct contact. It’s your first physical impression, and in the world of business, we all know how important it is to get that right.

Develop Brand Loyalty

A lot of eCommerce merchants make the mistake of forgetting to carry the customization of their website and overall brand after the customer hits checkout, but that is one of the most important parts. Package protection is a customizable product, in terms of presentation, that takes your brand a step further. Being able to provide that kind of peace of mind to your customers is something you can offer that many other competitors don’t.

Making package protection an additional part of your brand is a way to further customize and design your business. It says something about your store to your customers–that you care beyond checkout.

Not to mention, when your customer is confident that their package is protected they’re more willing to spend money on your site. That kind of confidence translates directly to loyalty from your customers and more profitability from each order.

Fully-Integrated Solution

Package protection is a fully-integrated shipping protection solution. As you probably already know, it’s not uncommon for online merchants to lose control of the customer experience after their package ships. Package protection is integrated with your favorite apps (Shopify, Shopify Plus, WooCommerce, etc.) to make the management of that post-purchase customer experience seamless.

You don’t have to worry about integrating your ecommerce store with package protection–the process couldn’t be easier. Package Protection is just one of the many tools built by SmartShyp to improve your post-purchase, order management, and shipping needs.

Conclusion

Package protection can be a fantastic tool to add to your post-purchase experience. It increases the profitability of your orders by maximizing your average order value (AOV) and protecting your customer’s investment. When a customer is confident in their purchase, they’re willing to spend more money on your site. Package Protection provides that confidence.