15 Best Shopify Apps for 2023

Shopify is the go-to marketing and sales platform for small and medium-sized businesses. It hosts over 2 million businesses in 175 countries around the world. Over nearly 20 years, it has expanded to allow business owners and entrepreneurs to adjust and customize their e-commerce storefronts.

In 2023, you can access literally hundreds of apps to help you create the most reliable shopping experience for your customers. We’ve compiled a list of the top 15 best Shopify apps to enhance your business, boost sales, and increase revenue.

1. Norton Shopping Guarantee with Package Protection 

Any digital purchase begins with building trust. One of the most reliable methods of improving customer conversion is providing confidence and security to buyers. Your customers are looking for the very latest in security guarantees, and nothing says cutting-edge like our brand new 2023 Shopify app: Norton Shopping Guarantee with Package Protection by EasyPost! Norton Shopping Guarantee with Package Protection is the newest offering to keep your packages safe on Shopify, and it’s pretty sweet—even if we do say so ourselves. 

Partnering with Norton Shopping Guarantee with Package Protection gives your storefront four benefits for all shoppers, and it’s free for merchants:

  • $100 Lowest Price Guarantee—If a merchant lowers the price of an item after the purchase, Norton Shopping Guarantee refunds the difference up to $100.
  • $1,000 Purchase Guarantee—If a customer does not receive what they ordered, or if the product is damaged, Norton Shopping Guarantee refunds the loss up to $1,000. 
  • $10,000 Identity Theft Protection—If someone has their identity stolen as a result of a purchase within a month of the coverage, Norton Shopping Guarantee reimburses up to $10,000 for costs related to attorney fees, removing criminal judgments, and disputing credit reports. 
  • Package Protection—If a package is lost, damaged, or stolen, Norton Shopping Guarantee with Package Protection provides insurance for the full value of the product. 

Norton Shopping Guarantee with Package Protection gives you a freshly-made, low-load, high-value install for your website. It provides a trust badge your shopper can see throughout their journey, and with just one click, your buyers can easily access the information behind their protections. These tangible purchase protections can boost customer confidence, increase conversion rates, and help you make more sales by being a verified, independent merchant.

Don’t settle for package protection that might be outdated, and don’t let your customers worry they won’t get the product they ordered. Give your customers the cutting edge in product and identity guarantees by offering Norton Shopping Guarantee with Package Protection by EasyPost.

Price: Free to install, customers pay per use.

2. Smile 

Seasoned entrepreneurs know word-of-mouth advertising is the best advertising, though it can be difficult to frame your business model around relying on your customers to spread the word about your business. With the Smile Shopify app, you can create your own loyalty program which incentivizes this word-of-mouth sharing.

You’ll have instant access to an easy-to-design rewards launcher. By offering a customizable, points-based program to your loyal customers, they can share your store to their friends and family while earning benefits from doing so. For example, your customers can earn points and coupons for your store by writing frequent reviews, bringing in more customers, and boosting higher engagement. You and your customer base work together to help each other.

Over time, you’ll have a wealth of analytics, thanks to the loyalty program, where you can see how your customers share your shop with others.

Price: Plans ranging from free to $599/month

3.  CarbonClick 

As we witness the effects of climate change grow increasingly severe throughout the world, it can feel overwhelming. With the CarbonClick Shopify app installed on your storefront, you allow your customers to make a small but meaningful impact on the environment. An easy-to-install option during checkout offers the opportunity for customers to improve sustainability and offset the carbon impact of their purchases.

With a small and completely optional addition to a customer’s cart, their purchase can help reforestation and clean energy initiatives in their missions — all from supporting your store. Customers even have the opportunity to trace their contributions to make sure their money is going toward reliable, sustainable climate projects.

Price: Free to install, additional charges

4. Loop Returns  

You may assume a customer returning a product is a customer you’re about to lose. However, with the Loop Returns & Exchanges Shopify app, you can help provide a seamless return experience and recapture revenue. The tool set included in Loop Returns empowers you to optimize return costs, prevents abuse of your return system, and avoids punishing your best customers.

With a premium return experience, your customers can work confidently with you even if they wish to return a purchase—whether it’s for a refund or an exchange with something else in your inventory.

Price: Plans ranging from $29/month to $375/month.

5. ShipBob 

Unlike brick-and-mortar stores with a single inventory to sell from, e-commerce retailers frequently need to handle multi-channel inventories and multiple warehouses. The ShipBob Shopify app is an order management system designed to streamline how you operate with all of these separate parties to reduce mistakes and increase customer satisfaction.

The app’s dashboard lets you view all of your stock across each store and warehouse you partner with and track your fulfillment progress with each customer. By working with ShipBob’s extensive fulfillment network, you’re able to distribute your inventory across the globe to help reduce your shipping costs and reach your customers faster.

ShipBob gives you access to real-time inventory control and the ability to customize your packaging to customize your customers’ unboxing experiences. Pick, pack, and ship your goods with 100% accuracy to avoid order mishaps and boost the odds of repeat customers.

Price: Plans ranging from $299/month to $1999/month.

6. Printify 

If your business involves custom products, the Printify Shopify app helps you design and print with ease. With access to a global network of print providers, you create your own personal designs with approachable tools like Printify’s mockup generator that let you design and upload your creations quickly and easily. From t-shirts to napkins—you can make what your audience wants.

The print-on-demand model lowers your risk since you don’t need to buy or store stock upfront. The process is easy, your designs are uniquely yours, and your product ships to customers all over the world.

Price: Plans ranging from free to $29/month.

7. Loox 

Customers love referrals, and with the right social proof, you can capture those referrals and boost your reputation with the help of happy customers you’ve already served.

The Loox Shopify app allows you to build and scale your brand by turning your wordy reviews into eye-catching, visual reviews in either photo or video form. With this fully customizable app, you can adjust the look and feel to compliment your brand with plenty of widgets to host reviews and referrals.

Loox’s automation makes it easy to prompt customers to leave positive reviews complete with pictures and videos, which you can then integrate with Google Ads for increased exposure through search engine optimization.

By drawing your customers eyes toward quick, confident reviews in customizable layouts, you have everything at your disposal to prove your reputation.

Price: Plans ranging from $9.99/month to $299.99/month

8. Shogun

Whether you’re new to online business or running multiple businesses at once, the very first thing customers see of your store is the landing page. You need to impress buyers with your brand, your messaging, and your inventory all in one easy-to-read location. With the Shogun Shopify app, this process becomes an easy drag-and-drop page editor with plenty of options:

  • Editable themes
  • Precise design layout
  • Approachable forms and SEO controls
  • Universal changes to boost your brand

The app allows you to design your landing page for all devices including desktop, tablets, and mobile so that your customer experience is streamlined and readable from every angle. The app’s page analytics track both page performance and sales conversations to help you adjust your design to maximize sales.

You don’t have to learn how to code in order to have a great website. With the right tools, you can design your landing page exactly the way you want it.

Price: Plans ranging from free to $499/month.

9. ShipBlink 

The ShipBlink Shopify app provides an all-in-one platform to help you with shipping from purchase to storage to delivery. By syncing your store, you get access to a vast number of carriers with discounted options, international partners, and regional carriers thanks to EasyPost’s network. 

Benefits include live shipping rates at cart checkout so that customers can choose whether they want your product at an affordable rate or shipped ASAP. Bulk label generation from multiple carriers allows you to cut down on logistics time for bulk orders.

ShipBlink also offers a streamlined experience for you by making sure it syncs with Shopify and integrates with major outlets like USPS, UPS, and DHL. If you need any assistance with the app, priority technical support is available to resolve your issues. Make the shipping aspect of your business easy — with EasyPost and ShipBlink!

Price: Plans ranging from free to $69/month.

10. Mailchimp 

Email marketing is an incredible tool to keep in touch with customers after a purchase or as a lead generator for future purchases. However, drafting and managing an entire email campaign can be time-consuming…or worse—overly expensive without much result.

Mailchimp has been around for decades and has been in the Shopify app store since 2018. By integrating this tool into your store, you’re able to launch email notifications, organize email campaigns, and leverage key insights from the data you receive.

With precision-targeted emails, you can inform your customers of abandoned carts, time-sensitive deals, and other engaging points to help boost your growth.

Price: Plans ranging from free to $350/month.

11. Shopify Inbox 

Email campaigns help you keep in touch with your customers during lead generation or after a purchase. In contrast, the Shopify Inbox app helps you get in touch with your customers immediately when they browse your online shop.

With this app, a free messaging tool lets you chat, send product recommendations, and offer discounts to your customers as they browse your website in real time. The app’s customizable functions let you automate greetings or provide FAQs to save your customers time and streamline your workflow.

By providing your customers with a pleasant and personal chat experience, you can boost engagement all while using live customer information to help guide your future business decisions.

Price: Free

12. PushOwl 

Some customers are leery about providing emails or phone numbers to any e-commerce outlet. This makes it difficult to employ Shopify apps designed to work around that information. With the PushOwl Shopify app, you’re able to offer products, send notifications, and keep your customers in the loop by routing those web pushes through a buyer’s browser.

With an easy, native opt-in, your customers become subscribers, allowing you to interact with them in various ways:

  • Identify customer behavior and cart details
  • Push product campaigns created in PushOwl’s Campaign Creator
  • Notify your customers about offers and abandoned carts

You won’t need to babysit PushOwl, either. With its automation settings, you can provide streamlined notifications to your customers and reference its performance tracking to help with marketing research.

Price: 14-day free trial with plans ranging from free to $38/month.

13. Peek! 

Marketing research is a major part of growing your business, and digital tools allow for more ways to monitor your sales process than ever before. With the Peek! Shopify app, you can record user sessions on your site to learn more about how people interact with your brand and products.

Peek! allows you to record and review the following:

  • Customer browsers
  • Session lengths
  • Cursor paths
  • And more!

With the right data, you can observe how long it takes your customers to explore, browse, and purchase. Leveraging that information will allow you to adjust the layout of your site, streamline the purchase process, and make your business growth more efficient.

Price: Plans ranging from free to $29/month.

14. HelpCenter 

Any time your customers have a question, they need to be able to answer it quickly—or else you risk a lost sale. With the HelpCenter Shopify app, you can create an SEO-friendly FAQ page to help tackle the easy questions before they end up in your inbox. Each FAQ is mobile responsive, meaning your customers can access the information they need from any device.

Another function of HelpCenter allows you to create organized tabs in product descriptions to avoid a cluttered webpage and replace long blocks of text with an easy-to-navigate set of prompts for customer access.

The app also includes chatbot support and a help desk ticketing system that allows you to manage and resolve any other questions, all from one easy-to-navigate place.

Price: 15-day free trial, free to install, and plans ranging from $8/month to $100/month.

15. Product Description Generator 

This has been a whirlwind year for AI technology. From text generators like ChatGPT to digital art generators like Midjourney, this cutting-edge technology is becoming more used by people to create text through various prompts. The Product Description Generator Shopify app leverages artificial intelligence to quickly generate text that focuses on SEO and clarity.

With an easily understandable user interface, you have the AI tools to generate a range of content:

  • Product descriptions
  • Facebook and Google ads
  • Blog Posts

These descriptions follow your prompts all while using SEO guidelines to create stand-out product descriptions that put you above the competition and help drive more sales—in 10 languages too!

Price: 1-day free trial with plans ranging from free to $14.90/month.

How Many Apps Should I Have for My Store?

One of the best things about Shopify is that you can custom-tailor your e-commerce experience by mixing and matching these apps: A Shogun-designed landing page tracked with Peek! and all with package protection backed by Norton Shopping Guarantee. 

However, more is not necessarily better. With over 6,000 apps on the Shopify store, you can’t install them all. Some Shopify apps need a lot of attention, others may not integrate well, and some apps slow your website performance if poorly implemented. So how do you make sure you have the right number of apps?

It is important to make sure your choice of apps covers your bases without cluttering up your process. It may be useful to organize your apps by category: front-end and back-end.

Front-end apps affect the physical look of your store. These also include pop-up notifications, chatbots, and visual reviews. If your customer is seeing it or directly interacting with it, you’re working with a front-end app.

Back-end apps don’t deal with direct website calls that may slow your website down. These help with reporting, importing/exporting stock, and other integrations. While they don’t slow down your website, having too many of them may unnecessarily complicate your workflow.

The best Shopify apps are easy to approach, are seamless to integrate with your business and cause little to no interruption in your business. Take our favorite app—Norton Shopping Guarantee with Package Protection—as a great example. Your customers will know that their purchases come with guaranteed protections. It’s a low-load app with a high-value incentive for your customer base.


This is the year of confidence for e-commerce businesses. You have a whole catalog of Shopify apps at your fingertips to help you with any task you need. From apps that add a helpful button or badge to whole suites that help you manage inventory and analytics, you have the tools to build your brand. Combine that with tools that help streamline or boost customer trust (like our Norton Shopping Guarantee with Package Protection), and you can establish a reputation that maximizes your profits, boosts the odds of repeat customers, and helps you hit your e-commerce goals.

Give your customers a great experience with the best Shopify apps of 2023. Get started with Norton Shopping Guarantee with Package Protection to provide purchase protections and confidence to your customers today.

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