In the rapidly expanding e-commerce landscape, navigating the challenges of building trust can set a business on a path to exceptional customer retention and increased sales. From established giants like Amazon, Target, and Walmart to emerging brands, trust stands as a cornerstone of customer-driven success.
In a recent webinar we hosted with WooCommerce, we uncover multiple strategies to help build trust with your customers so that your sales and reputation increases.
81% of customers won't purchase from a brand unless trust is established.
Essentially, the exercise of building trust is not optional; it's a crucial business imperative. This fact could be a game-changer for small and medium-sized businesses constantly working on building trust with their customers.
Trust: A Dynamic Virtue
Trust isn't a stagnant concept; it needs to be cultivated and bolstered by effective measures. Pivotal to trust-building are solid protections and the guarantee of customer security. Customers need to know a company is ready to 'have their back' should things take an undesired turn. One such tool helping businesses build this essential trust is the Norton Shopping Guarantee with Package Protection on WooCommerce or Shopify.
And this is doubly true for peak seasons—those high-demand periods with elevated customer expectations—as an area where businesses can primarily focus on reinforcing trust. Trust signals on websites during these seasons become particularly important.
- 11% of packages face damage during transit, with larger boxes more at risk
- 86% of consumers voice growing privacy concerns
- 45% of customers will only shop with a trusted retailer – even if it costs more
Building Trust: Practical Takeaways
Every challenge has a solution. Here are some concrete strategies to build trust:
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Adopt alternative delivery locations.
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Use smart delivery technologies.
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Empower customers with signature-on-delivery and delivery alerts.
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Promote safe delivery days and times.
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Be meticulous with packing materials, reliable carriers, insurance options, and package tracking.
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Label packages clearly.
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Keep customers informed and offer easy returns and replacements.
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Pay attention to data security and privacy policies.
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Offer the choice to have package protection.
Customer skepticism can be overcome by implementing trust-building measures like displaying trust badges and customer testimonials, employing guarantees, allowing easy returns and exchanges, providing detailed product descriptions, and featuring influencers for extra social proof.
Package protection and guarantees have a positive impact on increasing conversion rates and repeat customers with larger average order sizes. Further, the installation of trust badges throughout a website has shown to drastically improve conversion rates and revenue, as exemplified in our case study with BBQGrills.com which after implementing trust markers, witnessed a 230% increase in yearly revenue.
Norton Shopping Guarantee with Package Protection offers customers confidence through its purchase guarantee, lowest price guarantee, package protection, and identity theft protection.
It pays to be seen as a business that values its customers' trust, nowhere more so than in our hyperconnected world today. The end result: exceptional customer loyalty and elevated sales. Try Norton Shopping Guarantee with Package Protection today - it's free for merchants as the customer pays a small percentage of their shopping cart if they choose use it.
