Lost, damaged, and stolen packages cause major headaches for ecommerce businesses. Spending extra time on customer support and paying to send replacement products is costly, but insurance premiums can get expensive too. Sure, customers can take advantage of built-in carrier insurance, but then they have to deal with long, frustrating claims processes. And carriers usually don’t cover theft.
The solution? Add shipping insurance to your Shopify store.
It’s a simple, inexpensive way to protect your business and customers. In this article, we’ll look at two options: Shopify Shipping Insurance and Norton Shopping Guarantee with Package Protection by EasyPost.
Before diving into the specifics of each solution, let’s look at a few benefits of offering shipping insurance on your Shopify store.
Shopify Shipping Insurance is built-in insurance for Shopify Shipping users that automatically provides up to $200 worth of package protection. If you want to insure products worth over $200, you have the option of purchasing additional insurance worth up to $5,000.
Shopify Shipping is the shipping software Shopify offers its users. It lets you connect your Shopify account with select carrier accounts to access rate discounts and generate shipping labels. If you’re located in the United States, Shopify Shipping supports UPS, USPS, and DHL.
Qualifying for Shopify Shipping Insurance isn’t difficult, but there are a few limitations.
Shopify’s insurance can be a good option for businesses using Shopify Shipping. But what if you’re already using a different shipping software (or none at all)? In that case, we recommend adding a free shipping insurance plugin like Norton Shopping Guarantee with Package Protection by EasyPost to your store.
When you install the app, buyers have the option to purchase shipping insurance at checkout for a small extra cost. Your business doesn’t pay a thing, but shoppers still get peace of mind knowing their packages will be insured.
In addition to allowing shoppers to add shipping insurance, the app helps build trust with a shopping guarantee.
The app comes with optional package protection, a purchase guarantee, a lowest price guarantee, and identity theft protection.
Why use Norton Shopping Guarantee With Package Protection by EasyPost as opposed to other insurance alternatives? For starters, it’s been proven to improve some of the most critical ecommerce metrics. On average, sites that use the app see a 5% increase in repeat buyers and 7% increase in conversion rates.
These benefits are just the cherry on top:
Think Shopify Shipping Insurance is the right call for your business? This section will explain how to get things set up.
Since this offering is only available on select plans, you may need to upgrade to Shopify, Advanced, or Shopify Plus.
If you’re already on one of these plans, skip to step two! If you’re new to Shopify, sign up here.
To get insurance claims paid out promptly, set up Shopify Payments (this help center article explains how).
When you purchase shipping labels with tracking service through Shopify Shipping, they automatically include up to $200 worth of insurance. All you have to do is print the labels, stick them to packages, and send them off!
For instructions on manually purchasing insurance, visit this help center article.
Adding Norton Shopping Guarantee with Package Protection by EasyPost to your Shopify store is simple. Follow the steps below to get started.
It all starts with a single click! Install the Norton Shopping Guarantee with Package Protection by EasyPost app on Shopify. The app is free to install and use.
After you install the app, one of our engineers will reach out via email to certify the installation. This is your chance to ask any questions you have about how the app works.
Next, we’ll send a one-page terms of service agreement for you to review and sign.
We’ll activate package protection on the backend, and the trustmarks will appear on your website. From that time on, your customers will be able to purchase package protection at checkout. If their order gets lost, damaged, or stolen, they’ll file a claim with our team and we’ll handle the entire process.
Shipping insurance offers a safety net for unforeseen circumstances, improving the customer experience and safeguarding your business against potential losses. With many affordable shipping insurance options out there, it’s never been easier to protect your customers’ packages. There's no reason not to offer shipping insurance to your customers!
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