Category Archives - ecommerce best practices
Incorporating Keyword Research for Ecommerce Businesses
Many small and mid-sized ecommerce businesses make the mistake of targeting high-search keywords...
14 Customer Retention Strategies That Work
When you run an ecommerce store, it’s easy to focus most on acquiring new customers. And plenty of...
24 Best Ways To Increase Ecommerce Conversion Rates
Ecommerce conversion rate is a key performance indicator (KPI) that measures the percentage of...
Optimize Your Product Pages: 5 Best Practices + Examples
Product pages are the heart of your website—or, as Baymard Institute puts it, “the centerpiece of...
The Psychology of a Guarantee When Shopping Online
When consumers browse your online store, their minds are full of observations, questions, doubts,...
Ecommerce Conversion Rate Optimization: 18 Strategies
It’s one of the most frustrating challenges a small business can face: getting a good amount of...
Abandoned Carts on Black Friday? Here’s How To Recover Them
On the days surrounding Black Friday last year, online cart abandonment rates hovered at around 80%...
Black Friday & Cyber Monday Are Over — What Now?
In the cult classic film 'The Princess Bride', Inigo Montoya has spent 20 years hunting for his...
Minimizing Checkout Abandonment Rates Effectively
Someone browses your site, finds a product they love, and adds it to their cart. But after clicking...
Forget-Me-Not: 3 Ways to Stay Top-of-Mind for Customers
When customers browse your site, you have total control over their experience. You can use banners,...